| ARTICLE INFORMATION: Author: Howard Norfolk Title: The Aquarium Stores of Vancouver Canada. Part VIII: Petcetera Summary:Petcetera is an all-Canadian chain of "pet superstores." They sell everything you can imagine to spoil your dog or cat, and have lots of community fish for the family aquarium. Contact for editing purposes: email: hownorf@aquarticles.com Date first published: September 2003 Publication: Original to Aquarticles Reprinted from Aquarticles: |
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Please note: The Aquarium Stores of Vancouver Canada Part VIII: When reviewing the places where people can buy aquarium fish in Vancouver, we must not forget the big-box stores, or as they call themselves, "pet superstores." Petsmart, an international (U.S., U.K., Canada) publicly owned company has a big store in Langley, but our own all-Canadian version is Petcetera. Lots of people buy their fish and supplies from Petcetera. Petcetera was founded in 1997 by Daniel S. Urbani, and the corporation now has 33 stores throughout Canada. The Head Office is in Richmond, a suburb of Vancouver. There are six Petceteras in Greater Vancouver, and others in nearby towns. As corporate owned stores they are all very similar, with the same policies and products. The branch that I know best is the one on Rupert Street, so let's take a look at this one :- Click on photos for enlargements, then go "Back"
Something that has always fascinated me but I didn't spot on this visit are the TV videos especially made for dogs and cats to watch. I've been waiting for videos for fish! Although I agree that most fish are too self-centred to sit still and watch a video, surely some plecos and maybe discus would enjoy a travelogue of the Amazon River? But then this wouldn't appeal to African cichlids, so perhaps it is just too complicated to make fish friendly videos?! ....O.K. So you've dropped off your dog at the dentist and have an hour to wait. You struggle to the car with some huge bags of dog and cat food. You buy the dog a new raincoat and a pair of boots (better make that two pairs!), a new toothbrush (and one for the cat), some toys which you gift wrap, a Get Well Soon card, and perhaps a birthday card for your hamster. So what do you do now? - Well, how about strolling over to the Fish Department to pick out some new pet fish for the tank in your kitchen or the kids' bedrooms?
I was shown the Fish Department by Kevin Gianakos, a young man who had just taken over as manager the week before, after five years' experience working in the Kelowna Petcetera. Kevin has an interest in fish and keeps them at home. He and an assistant were busy re-organising and tidying up the department. It is often said that the quality of fish in a store such as this depends on the interests and abilities of the manager. This is true, and of course it applies to individually owned pet stores as well, which vary according to the owner. Let's wish Kevin good luck in his new position, and hopefully his department will become a model of its kind! Here are the photos I took:
All the tanks were of mirrored glass on all sides, which makes for a nice display but made it very difficult for me to take my usual flash photos! I found that I had to point my camera straight up or down, and the middle tanks were just about impossible to photograph.
Petcetera is not, and does not try to be, a destination store for advanced aquarists. It is a place where the average family can find pet fish to fill the family aquarium or the aquariums in their children's bedrooms. Such non-aquarists might be intimidated going to a specialist aquarium shop with all its fancy equipment and expensive non-community fish. At Petcetera they can find basic supplies and their children can safely pick out inexpensive friendly fish. When I interview today's top aquarists they often say that they were given their first aquarium when they were about "eight years old," and that their parents "knew nothing about fish." I wonder how many aquarists of the future will remember fondly the family visits to Petcetera to buy dog food, and the thrill of going over to the Fish Department to choose a new fish to bring home!
Petcetera is a responsible supplier of live pets, as stated in the company policy: "Due to the lack of knowledge and misunderstanding of keeping exotic animals as pets, Petcetera does not support the sale of these animals. Instead, we facilitate the adoption of exotic animals through the Adoption Centre, which features a display area where animals are on exhibit in the store for adoption purposes." Petcetera doesn't sell dogs or cats - it gives them away for free! A great service is the P.A.W.S. adoption programme referred to above, which is found in every store. Homeless animals are available for anyone who can take care of them, and the goal for 2003 is to raise $1.3 million in order to find homes for 12,000 unwanted dogs and cats throughout Canada. I should know all about this - I adopted my two cats from this store, one of which is sitting on my computer desk next to the printer as I write! Petcetera has a free "club" for regular customers, the Petcetera Plus Program. It offers such things as "buy 10 bags of food, get one free," "buy 1 fish, get 1 free," and various other benefits according to how much you spend, plus an e-mailed newsletter. For more information, see Petcetera's web site at: http://www.petcetera.ca *** Note: Not all Canadians spoil their dogs and cats quite as much as this article implies! I don't think I've ever seen a dog wearing a raincoat or a diaper, nor have I ever bought my cats a toothbrush or a birthday card! But these products do exist, so someone somewhere must be buying them??? |