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ARTICLE INFORMATION:
Author: Howard Norfolk
Title: MEET AN AQUARIST SERIES: JAMAICA.

Part 1: Noel Swaby
Summary: Noel started as a hobbyist. He now has a retail store, hundreds of breeding tanks around his house, and a 16 acre fish farm.
Contact for editing purposes:
email: howardnorfolk@aquarticles.com  

(Note: Photos have been re-sized for easy loading. Better quality photos can be provided if required).
Date first published: February 2004
Publication: Original to Aquarticles

Reprinted from Aquarticles:
ARTICLE USE: 
Internet publication (club or non-profit web site):

1. Credit author and Aquarticles.
2.  Link to http://www.aquarticles.com 
3.  Advise Aquarticles
Printed publication:
Mail one printed copy to:

Jim Norfolk
4131 Bonavista Crescent
Burlington, Ontario
L7M 4 J3

And one copy to:
Aquarticles.com
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Canada

MEET AN AQUARIST SERIES: JAMAICA
Part I: Noel Swaby

By Howard Norfolk
Aquarticles.com

I went to Jamaica in winter 2003/4. After celebrating Christmas in the north coast tourist resort areas of Nigril and Montego Bay, I travelled (in taxis) around the entire island with a friend, and met some aquarists on the way. All of them said that when I got to the capital city of Kingston I should see Noel Swaby.

I dropped in unannounced one morning at Noel's store, "Swaby's, The Pet Centre," located in a mixed residential/commercial suburb of New Kingston. Noel's wife said that Noel had already left to work at his fish breeding farm, but he would be at the store the next morning if I came before 10 a.m. Meanwhile it was O.K. for me to look around and take some photos.

t-13c H at entrance.jpg (22786 bytes)   That's me at the entrance to The Pet Centre

CLICK ON THUMBNAILS FOR ENLARGEMENTS, THEN GO "BACK."

The shop is in what was once the front garden of the Swaby's house. It is a barn-like building with a tin roof, and it definitely would not win any beauty contests!

t-01 Tanks.jpg (23140 bytes)   t-01c Tanks.jpg (22346 bytes)    t-01b Tanks.jpg (23136 bytes)
The shop is built for function rather than looks.

The tanks were big, and held lots of of all the common aquarium fish, such as livebearers, goldfish and koi, tetras, danios, African and New World cichlids, gouramis and bettas, catfishes, and rainbowfishes. There were also some less common fish.

Perhaps because they are more photogenic, the New World cichlids particularly caught my eye:

t-04 Albino oscar.jpg (21480 bytes)   t-11b Oscar.jpg (23106 bytes)
The albino oscars on the left were Jamaican $400 per pair (US $8.70). There were several large oscars also for sale, at $1500 each (US $32.60).

t-09 Severum.jpg (25003 bytes)    t-05 Green severum.jpg (21612 bytes)
Gold severum and green severum were $200 each (US $4.35), or $400/pair.

t-14 Gold sev.jpg (14909 bytes)
A nice adult male gold severum

t-02 Archocentrus centrarchus.jpg (21008 bytes)
I don't think I'd seen this cichlid before. The tank said "Centeratus, $400/pair," but I believe they are 'flier cichlids,' Archocentrus centrarchus, from Lake Nicaragua.

t-06 Gold mollies.jpg (18210 bytes)   t-10 Swords.jpg (20288 bytes)   t-08 Gouramis.jpg (25206 bytes)
More familiar were gold mollies, at $200/pair (US$4.35), swordtails at $80/pair, and blue gouramis at $150/pair.

t-13 Armoured Catfish.jpg (33450 bytes)   t-15 Koi.jpg (19578 bytes)
A large armoured catfish, and some even larger catfish lurking in the koi pond.

t-17 Plants.jpg (20825 bytes)
Swaby's Yellow Page ad. specifically mentions aquarium plants, but these are all I saw in the store. There were more outside however.

t-12 Dry goods.jpg (25293 bytes)
Cabinets near the cash register contain some dry goods.

t-16 Birds.jpg (24580 bytes)   t-39 Puppy.jpg (24533 bytes)
Fish are obviously The Pet Centre's main area of interest, but other creatures including birds and dogs are also sold.

...I spent the afternoon looking around the sights that Kingston has to offer, and also met and had a nice chat with another aquarist, Norman Dawson. Norman started fish breeding as a hobby but has turned it into a business, specialising mainly in rainbowfishes and African cichlids. His wife has contacts in Canada, and he exports fish to two different Big-Al's stores in Ontario. Unfortunately his farm was some way out of Kingston on a road I had already travelled, so I did not see it.

One of Kingston's major attractions is the Bob Marley Museum. Reggae singer Bob Marley remains a folk hero in Jamaica, and the museum is a shrine to his memory, tended by a group of old time hippie-type followers who wear their hair in dreadlocks and who I'm sure smoke lots of 'ganja.'

t-01d Bob Marley.jpg (16899 bytes)
Bob Marley is fondly remembered by Jamaicans.

When Bob sang "Island in the Sun," was he thinking what a paradise Jamaica is for tropical fish breeders??...If so, he was right, because the average temperature is 80-85F (28-30C), and the low in January is 75F (23C). This means that tropical fish can be kept and bred year round, inside or outside, without added heat. (A few species, such as discus and angelfish, slow down in the "cold" month of January. Breeders either accept this, or add heat for a short period for breeding or raising fry).

Noel Swaby certainly finds his home a paradise for breeding fish, as he showed me when I visited the next morning.

t-01b Noel Swaby.jpg (22203 bytes)
Noel Swaby

The large garden all around Noel's house is completely devoted to fish. There are hundreds and hundreds of glass tanks, cement tanks and sunken ponds. Noel has added more and more rows of tanks over the years, and they are now housed in five or six interconnected barn-like structures. There are also some zones where the tanks and ponds are uncovered and open to the elements.

It all started as a hobby for Noel, but his operation has become bigger and bigger, and now employs twenty people. The hundreds of tanks I saw surrounding his house are not the end of the story. The home operation is mostly used just for spawning fish. Once they hatch, Noel takes the fish to a 16 acre farm in the nearby hills to grow them out to a saleable size. On the farm he has 500 large plastic drum ponds, and he breeds even more fish there, including African cichlids.

t-10 Discus betta room.jpg (23790 bytes)
This room is used for breeding discus and Siamese fighting fish (bettas).

t-12 Discus pair.jpg (14997 bytes)
Breeding discus

t-11 Betta breeding.jpg (20899 bytes)
Breeding bettas

t-31 Fighters.jpg (20914 bytes)
There's no doubt what this tank holds.

t-34b Bettas.jpg (26223 bytes)
Bettas are bred in other zones of the complex as well. These are being held in an outdoor tank.

t-01 General.jpg (24455 bytes)
Here is a small part of another large breeding room. What can be seen of the roof gives some idea of the size of just this one room.

t-04 Red cap breeding.jpg (21604 bytes)   t-07b sevs.jpg (22980 bytes)
Red caps with spawning mops...gold severums

t-02 Angel pair.jpg (21954 bytes)
Noel breeds angelfish by the thousand...

t-08 Meth blue eggs.jpg (24379 bytes)   t-08b Eggs close.jpg (21330 bytes)   t-08d Meth blue general.jpg (23887 bytes)
Part of the angelfish production line:
- Once eggs are laid they are put into jars of water with methylene blue (on left).
- The egg jars are dated (middle).
- Hatched fry are kept in the tanks on the right for two or three weeks before being taken to the farm for growing-out.

t-17 General large .jpg (22316 bytes)   t-12 Pump.jpg (24448 bytes)
More breeding tanks. The photo on the left shows that in Jamaica's warm climate the fish houses do not need walls. The sun was shining brightly in. A large air pump is illustrated on the right.

t-18 Pond w Noel.jpg (25850 bytes)
This is one of Noel's original ponds, right beside his house. There are several ponds like this.

t-20 Cement tanks.jpg (22300 bytes)
Located throughout the complex, at ground level, are raised-wall cement tanks of various sizes.

t-19 Platinum gouramis .jpg (21970 bytes)
This pond contains platinum gouramis. Blue and gold gouramis are also bred.

t-27 Cement tank.jpg (20940 bytes)
The sun shone through nicely into a pond full of adult platies.

t-29 Turtles.jpg (19209 bytes)
Turtles are also bred. (Maybe?!)

t-24 Barbs tetras.jpg (23786 bytes)   t-24b Barbs tetras.jpg (24872 bytes)   t-26 Black tetra.jpg (21183 bytes)
A whole room is devoted to barbs and tetras. These are just some of the tanks. They are all labelled as to species and date of spawning.

t-38 Tanks.jpg (25423 bytes)
Some large livebearer tanks in an open-air zone.

t-33 Tanks.jpg (24171 bytes)   t-26 Breeding room.jpg (25628 bytes)   t-41 Tanks.jpg (24508 bytes)
More and more rooms full of breeding fish.

t-23 Rainbows.jpg (21866 bytes)   t-25 Platies.jpg (18145 bytes)   t-36 Goldfish.jpg (21090 bytes)
Rainbows...platies...goldfish

t-22 Tank making.jpg (21597 bytes)
All-glass tanks are made here, for Noel's use and for sale in the store.

t-40 Dogs.jpg (19698 bytes)
Some of the family's other pets rested on the back steps of the house.

As Noel showed me room upon room of tanks and ponds, which must number in the thousands, I quite lost track of where I was in the maze. And don't forget he also has a 16 acre farm with more tanks and 500 tubs, where he breeds more fish and grows-out the ones bred here! In fact the farm is where he spends most of his time nowadays.

Noel sells fish in his own shop, and wholesales them to other stores in Jamaica. But the Yellow Pages of Jamaica lists only eight "Pet Shops" (there are a few more that are unlisted), so clearly Noel breeds more fish than Jamaica's 2.6 million people will ever buy. Noel realises this, and has just (November 2003) started exporting some fish to Florida. He wants to find out which species are most in demand, and at what prices, so he can concentrate his efforts more effectively.

Noel is an aquarist whose hobby has grown bigger than that of anyone else I have yet met. Let's wish him success in the future!

Noel Swaby is not on the Internet.
His telephone number in Kingston Jamaica is: (876) 926-3301, or Fax: (876) 920-1641

Address: The Pet Centre, 13 Ballater Avenue, Kingston 10. Jamaica. West Indies.


Go to: Part II, Robin Hall